The Coppo family history intertwines with the development of the City of Canelli, which in the early 1900s had already established itself as the Capital of Italy’s famous sweet sparkling wine Moscato (Muscat). The region was also rich in Barbera, but the family followed the trail of sweet bubbles for a little over a century and consolidated. Thus it is under the auspices of Moscato that at the turn of the century, founder Piero Coppo begins producing sweet sparkling wines that become a distinctive mark of ‘made in Italy’ long before Anglo-Saxon custom coined the phrase. The evolution of sweet sparkling wines into drier wines or brut pinot noir based offerings was obvious, as was the need to measure up the Barbera to the big reds from Monferrato and Langa. The company flourishes and becomes solid as the elegant family mansion in the heart of the city testifies, with its long series of cellars tunneled out of the hillside that reveal the different geological layers of various epochs.


Canelli is widely recognized as the undisputed capital of Moscato wines. However, that it continues to produces just as much, if not more, Barbera since the most ancient times is a lesser-known but significant fact if one wants to fully understand the values inherent to the region. The hills that surround Canelli have been densely cultivated with vines for centuries and the 56 hectares owned or managed by the Coppo family are all within this region; with the exception of Nebbiolo and Gavi that distance only a few kilometers. The estate’s philosophy is straightforward and explicit: a wine is produced because it is part patrimony of the history of the locals as well as part of the family’s tradition. This is why Barbera is proposed in all of its guises: an excellent daily table wine or an exceptional version to serve as witness to special occasions.